SWOT Analysis Essay Example | Topics and Well Written Essays - 750 words - 2

SWOT Analysis - Essay showcaseThe Microsoft mission is to help people and businesses throughout the world realize their full potential. The implied vision is to be the preferred provider of software , devices and services for people as Microsoft fulfills that mission (Microsoft, 2013). One goal that sack up be addressed with the use of a strategic plan is to continually aim for a versatile and inclusive workplace. On the other hand, the goal to provide tools and services to partners in a particular market, much(prenominal) as Finland, can be addressed with an operational plan (Microsoft, 2013 Brown, 2013).The company has deep financial strengths and a diversifying product and services portfolio, with its traditional cash cows Windows and Office being complemented by healthy ontogeny in areas such as servers and tools, as rise as its entertainment assets that include Xbox. It is also startle to flex its muscles in cloud compute, and mobile computing. Its large revenues and lar ge profit margins coupled with aggressive investments in acquisitions and R&D, together with its wide presence in a large number of related technology areas, make Microsoft a bulwark of strength (Microsoft, 2013 CNN, 2012 Google, 2013 Capital Traders Group, 2013).While the company has monopoly control of large swaths of computing in enterprises and in personal computers, it is lagging severely in mobile computing and in galore(postnominal) facets of online computing, including search and social media. These translate to poor positioning moving forward in the fastest ripening areas of computing, with Google and Apple leaving Microsoft behind. These are areas of weakness that Microsoft have been slow to act on, and catch up with the good-looking players in those spaces (Vousvounis, 2013).There are many opportunities for Microsoft moving forward, among them opportunities to get cloud computing right, as well as